{"id":15681,"date":"2021-08-17T14:22:00","date_gmt":"2021-08-17T07:22:00","guid":{"rendered":"https:\/\/www.dongthaptourism.com.vn\/?p=15681"},"modified":"2021-08-17T14:22:00","modified_gmt":"2021-08-17T07:22:00","slug":"gan-bao-ton-voi-khai-thac-du-lich-de-di-san-duoc-song","status":"publish","type":"post","link":"https:\/\/dongthaptourism.com.vn\/en\/gan-bao-ton-voi-khai-thac-du-lich-de-di-san-duoc-song\/","title":{"rendered":"G\u1eafn b\u1ea3o t\u1ed3n v\u1edbi khai th\u00e1c du l\u1ecbch \u0111\u1ec3 di s\u1ea3n \u0111\u01b0\u1ee3c “s\u1ed1ng”"},"content":{"rendered":"

V\u1ec1 c\u00e2u chuy\u1ec7n b\u1ea3o t\u1ed3n v\u00e0 khai th\u00e1c b\u1ec1n v\u1eefng c\u00e1c di s\u1ea3n v\u0103n h\u00f3a hi\u1ec7n nay, ph\u00f3ng vi\u00ean VOV.VN \u0111\u00e3 c\u00f3 cu\u1ed9c trao \u0111\u1ed5i v\u1edbi PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u \u2013 Tr\u01b0\u1edfng khoa Du l\u1ecbch, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n h\u00f3a H\u00e0 N\u1ed9i.<\/h4>\n\n\n\n

PV:<\/strong> Th\u01b0a PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u, Vi\u1ec7t Nam s\u1edf h\u1eefu kho t\u00e0ng di s\u1ea3n v\u0103n h\u00f3a c\u1ef1c k\u1ef3 phong ph\u00fa v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 t\u00e0i nguy\u00ean quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u00e3 h\u1ed9i. V\u1eady ch\u00fang ta \u0111ang \u1ee9ng x\u1eed v\u1edbi nh\u1eefng di s\u1ea3n n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n\n\n\n

PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u:<\/strong> Ch\u00fang ta \u0111ang l\u00e0m kh\u00e1 t\u1ed1t; nh\u1ea5t l\u00e0 vi\u1ec7c khai th\u00e1c, ph\u00e1t huy gi\u00e1 tr\u1ecb di s\u1ea3n qua con \u0111\u01b0\u1eddng du l\u1ecbch. Tuy nhi\u00ean, c\u1ea7n th\u1ed1ng nh\u1ea5t nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u00fang trong l\u0129nh v\u1ef1c n\u00e0y. T\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, khi b\u00e0n v\u1ec1 c\u00f4ng t\u00e1c b\u1ea3o t\u1ed3n di s\u1ea3n v\u0103n h\u00f3a, ch\u00fang ta th\u01b0\u1eddng n\u00f3i t\u1edbi c\u00e1c ph\u01b0\u01a1ng c\u00e1ch b\u1ea3o t\u1ed3n nguy\u00ean tr\u1ea1ng, b\u1ea3o t\u1ed3n ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1ch t\u00e2n v\u0103n h\u00f3a.<\/p>\n\n\n\n

B\u1ea3o t\u1ed3n nguy\u00ean tr\u1ea1ng l\u00e0 gi\u1eef \u0111\u01b0\u1ee3c\u00a0tr\u1ea1ng th\u00e1i v\u00e0\u00a0h\u00ecnh \u1ea3nh g\u1ed1c;\u00a0ph\u1ea3n \u00e1nh nh\u1eefng\u00a0\u00fd ngh\u0129a,\u00a0n\u1ed9i dung m\u00e0\u00a0di s\u1ea3n h\u00e0m ch\u1ee9a v\u00e0 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c l\u1ecbch s\u1eed g\u1eafn v\u1edbi\u00a0qu\u00e1 tr\u00ecnh\u00a0t\u1ed3n t\u1ea1i,\u00a0ph\u00e1t tri\u1ec3n c\u1ee7a di s\u1ea3n \u0111\u00f3.\u00a0<\/p>\n\n\n\n

B\u1ea3o t\u1ed3n ph\u00e1t tri\u1ec3n l\u00e0 k\u1ebf th\u1eeba nh\u1eefng c\u00e1i \u0111\u00e3 c\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n, n\u00e2ng n\u00f3 l\u00ean t\u1ea7m cao m\u1edbi cho ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a hi\u1ec7n t\u1ea1i hay nh\u1eefng d\u1ef1 ki\u1ebfn cho t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

C\u00e1ch t\u00e2n v\u0103n h\u00f3a l\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c v\u00e0 bi\u1ec7n ph\u00e1p \u0111\u1ec3 l\u00e0m m\u1edbi, thay \u0111\u1ed5i \u0111\u1ec3 t\u0103ng th\u00eam c\u00e1c y\u1ebfu t\u1ed1 mang n\u1ed9i dung v\u0103n h\u00f3a nh\u1eb1m b\u1ed5 tr\u1ee3 cho c\u00e1c h\u00ecnh th\u1ee9c v\u00e0 lo\u1ea1i h\u00ecnh v\u0103n h\u00f3a tr\u00ean c\u01a1 s\u1edf \u0111\u00e3 c\u00f3. C\u00e1ch t\u00e2n v\u0103n h\u00f3a s\u1ebd l\u00e0m t\u0103ng th\u00eam s\u1ef1 phong ph\u00fa, \u0111a d\u1ea1ng nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng c\u1ee7a m\u1ed9t n\u1ec1n v\u0103n h\u00f3a hay m\u1ed9t th\u00e0nh t\u1ed1 v\u0103n h\u00f3a s\u1eb5n c\u00f3.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng quan \u0111i\u1ec3m v\u1ec1 b\u1ea3o t\u1ed3n di s\u1ea3n v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng nh\u01b0 tr\u00ean, trong giai \u0111o\u1ea1n hi\u1ec7n nay c\u0169ng c\u1ea7n b\u1ed5 sung nh\u1eefng quan \u0111i\u1ec3m ti\u1ebfp c\u1eadn m\u1edbi. Theo t\u00f4i \u0111\u00f3 l\u00e0 “b\u1ea3o t\u1ed3n \u0111\u1ed9ng” di s\u1ea3n v\u0103n h\u00f3a, t\u1ee9c l\u00e0 \u0111\u01b0a c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i th\u00edch h\u1ee3p v\u00e0o trong m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00e1c di s\u1ea3n v\u0103n h\u00f3a t\u1ed3n t\u1ea1i v\u00e0 \u0111\u01b0a c\u00e1c lo\u1ea1i h\u00ecnh, th\u00e0nh t\u1ed1 c\u1ee7a di s\u1ea3n v\u0103n h\u00f3a v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

\"\"
PGS. TS D\u01b0\u01a1ng V\u0103n S\u00e1u \u2013 Tr\u01b0\u1edfng khoa Du l\u1ecbch, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n h\u00f3a H\u00e0 N\u1ed9i<\/em><\/figcaption><\/figure>\n\n\n\n

PV: <\/strong>\u00d4ng c\u00f3 th\u1ec3 n\u00f3i r\u00f5 h\u01a1n v\u1ec1 quan \u0111i\u1ec3m “b\u1ea3o t\u1ed3n \u0111\u1ed9ng” di s\u1ea3n? C\u00e1ch th\u1ee9c n\u00e0y c\u00f3 nh\u1eefng l\u1ee3i \u0111i\u1ec3m g\u00ec?<\/em><\/p>\n\n\n\n

PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u:<\/strong> T\u00f4i l\u1ea5y v\u00ed d\u1ee5, Trung t\u00e2m b\u1ea3o t\u1ed3n di t\u00edch C\u1ed1 \u0111\u00f4 Hu\u1ebf (Th\u1eeba Thi\u00ean \u2013 Hu\u1ebf) \u0111\u00e3 v\u00e0 \u0111ang t\u1ed5 ch\u1ee9c r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u0103n h\u00f3a \u2013 ngh\u1ec7 thu\u1eadt ph\u1ee5c v\u1ee5 kh\u00e1ch tham quan du l\u1ecbch trong kh\u00f4ng gian c\u1ee7a khu di s\u1ea3n v\u0103n h\u00f3a th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi, c\u00e1c lo\u1ea1i h\u00ecnh di s\u1ea3n phi v\u1eadt th\u1ec3 nh\u01b0 Ca Hu\u1ebf, Nh\u00e3 nh\u1ea1c cung \u0111\u00ecnh Hu\u1ebf c\u0169ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o khai th\u00e1c, ph\u1ee5c v\u1ee5 kh\u00e1ch du l\u1ecbch trong nh\u1eefng kh\u00f4ng gian v\u00e0 th\u1eddi gian th\u00edch h\u1ee3p tr\u00ean \u0111\u1ecba b\u00e0n th\u00e0nh ph\u1ed1 Hu\u1ebf. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 l\u00e0 nh\u1eefng \u0111\u1ed9ng th\u00e1i c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c b\u1ea3o t\u1ed3n, khai th\u00e1c, ph\u00e1t huy gi\u00e1 tr\u1ecb c\u1ee7a di s\u1ea3n v\u0103n h\u00f3a Hu\u1ebf qua con \u0111\u01b0\u1eddng du l\u1ecbch.<\/p>\n\n\n\n

“B\u1ea3o t\u1ed3n \u0111\u1ed9ng” di s\u1ea3n v\u0103n h\u00f3a t\u1ee9c l\u00e0 cho di s\u1ea3n “s\u1ed1ng” c\u00f9ng \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 g\u1eafn di s\u1ea3n v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf du l\u1ecbch. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m t\u1eadn d\u1ee5ng v\u00e0 ph\u00e1t huy t\u1ed1t nh\u1ea5t c\u00e1c s\u1ee9c m\u1ea1nh n\u1ed9i v\u00e0 ngo\u1ea1i l\u1ef1c c\u1ee7a c\u00e1c di s\u1ea3n v\u0103n h\u00f3a; \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch kh\u00e1c nhau cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang trong vai tr\u00f2 c\u1ee7a du kh\u00e1ch tham gia ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng di s\u1ea3n, c\u0169ng nh\u01b0 cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd di s\u1ea3n.<\/p>\n\n\n\n

Khi \u0111\u00f3, di s\u1ea3n th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n theo \u0111\u00fang ngh\u0129a c\u1ee7a t\u1eeb n\u00e0y. Nh\u1eefng l\u1ee3i \u00edch thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch \u0111\u00f3 s\u1ebd chi ph\u1ed1i tr\u1edf l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a di s\u1ea3n, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho di s\u1ea3n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng; nh\u00e2n \u0111\u00f3 m\u00e0 t\u00e0i s\u1ea3n v\u0103n h\u00f3a \u0111\u01b0\u1ee3c t\u0103ng th\u00eam kh\u00f4ng ng\u1eebng, mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch to l\u1edbn cho c\u1ed9ng \u0111\u1ed3ng c\u01b0 d\u00e2n \u2013 ch\u1ee7 nh\u00e2n c\u1ee7a c\u00e1c di s\u1ea3n v\u0103n h\u00f3a.<\/p>\n\n\n\n

PV:<\/strong> Nh\u01b0 v\u1eady ph\u1ea3i ch\u0103ng du l\u1ecbch \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c b\u1ea3o t\u1ed3n v\u00e0 khai th\u00e1c c\u00e1c di s\u1ea3n v\u0103n h\u00f3a?<\/em><\/p>\n\n\n\n

PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u:<\/strong> \u0110\u00fang th\u1ebf, c\u00f3 th\u1ec3 n\u00f3i, du l\u1ecbch l\u1ea5y v\u0103n h\u00f3a l\u00e0m n\u1ec1n t\u1ea3ng, c\u00f2n v\u0103n h\u00f3a l\u1ea5y du l\u1ecbch l\u00e0m \u0111\u1ed9ng l\u1ef1c. Trong kinh t\u1ebf du l\u1ecbch, v\u0103n h\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i nguy\u00ean, ngu\u1ed3n l\u1ef1c quan tr\u1ecdng nh\u1ea5t; l\u00e0 m\u1ed9t lo\u1ea1i \u201cnguy\u00ean li\u1ec7u\u201d \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m du l\u1ecbch mang t\u00ednh \u0111\u1eb7c th\u00f9.<\/p>\n\n\n\n

“B\u1ea3o t\u1ed3n \u0111\u1ed9ng” di s\u1ea3n v\u0103n h\u00f3a qua con \u0111\u01b0\u1eddng du l\u1ecbch ch\u00ednh l\u00e0 tri\u1ec3n khai khoa h\u1ecdc v\u0103n h\u00f3a – du l\u1ecbch v\u00e0o cu\u1ed9c s\u1ed1ng; th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee7a v\u0103n h\u00f3a – du l\u1ecbch l\u00e0 tri\u1ec3n khai \u0111\u00fang c\u00e1ch, ph\u00f9 h\u1ee3p \u201cL\u1ee5c bi\u1ebfn\u201d: Bi\u1ebfn di s\u1ea3n th\u00e0nh t\u00e0i s\u1ea3n, Bi\u1ebfn v\u0103n h\u00f3a th\u00e0nh h\u00e0ng h\u00f3a; Bi\u1ebfn t\u00e0i nguy\u00ean th\u00e0nh t\u00e0i ch\u00ednh; Bi\u1ebfn ngu\u1ed3n l\u1ef1c th\u00e0nh \u0111\u1ed9ng l\u1ef1c; Bi\u1ebfn m\u00f4i tr\u01b0\u1eddng th\u00e0nh th\u1ecb tr\u01b0\u1eddng; Bi\u1ebfn gi\u00e1 tr\u1ecb th\u00e0nh gi\u00e1 c\u1ea3.<\/p>\n\n\n\n

Khai th\u00e1c, ph\u00e1t huy gi\u00e1 tr\u1ecb c\u1ee7a v\u0103n h\u00f3a t\u1ee9c l\u00e0 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, t\u1ea1o cho v\u0103n h\u00f3a c\u00f3 \u0111\u1ea7u ra l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch. V\u00ed d\u1ee5, \u0111\u01b0a m\u1ed9t \u0111o\u00e0n kh\u00e1ch du l\u1ecbch \u0111i xem m\u1ed9t v\u1edf ch\u00e8o truy\u1ec1n th\u1ed1ng, th\u00ec v\u1edf ch\u00e8o l\u00e0 di s\u1ea3n nh\u01b0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u201ch\u00e0ng h\u00f3a v\u0103n h\u00f3a\u201d v\u1edbi t\u01b0 c\u00e1ch l\u00e0 s\u1ea3n ph\u1ea9m du l\u1ecbch. C\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a n\u00e0y \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng ngay trong c\u00e1c kh\u00f4ng gian v\u0103n h\u00f3a. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ngo\u00e0i gi\u00e1 tr\u1ecb kinh t\u1ebf c\u00f2n \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m t\u1ed1t cho du kh\u00e1ch. <\/p>\n\n\n\n

Tuy nhi\u00ean, hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n t\u00ecnh tr\u1ea1ng ph\u00e1t tri\u1ec3n n\u00f3ng v\u00e0 th\u00f4 m\u1ed9c, \u0111e d\u1ecda t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a di s\u1ea3n. C\u00e1c di s\u1ea3n v\u0103n h\u00f3a l\u00e0 s\u1ef1 k\u1ebft tinh t\u1eeb h\u00e0ng ng\u00e0n n\u0103m l\u1ecbch s\u1eed, n\u1ebfu mu\u1ed1n \u201cbi\u1ebfn\u201d di s\u1ea3n th\u00e0nh s\u1ea3n ph\u1ea9m du l\u1ecbch th\u00ec ph\u1ea3i \u0111\u1ea7u t\u01b0 ch\u1ea5t x\u00e1m, tri th\u1ee9c, trang thi\u1ebft b\u1ecb, c\u00f4ng ngh\u1ec7\u2026 \u0111\u1ec3 t\u1ea1o ra ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf c\u00f3 gi\u00e1 tr\u1ecb, b\u00e1m s\u00e1t c\u00e1c quan \u0111i\u1ec3m v\u1ec1 ph\u00e1t tri\u1ec3n chi\u1ec1u s\u00e2u, ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

Du l\u1ecbch ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 kh\u00f4i ph\u1ee5c, b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t tri\u1ec3n di s\u1ea3n, v\u00ec n\u1ebfu kh\u00f4ng l\u00e0m t\u1ed1t th\u00ec ch\u00ednh du l\u1ecbch s\u1ebd ch\u1ebft v\u00ec du kh\u00e1ch kh\u00f4ng \u0111\u1ebfn n\u1eefa. Ch\u00fang ta ph\u1ea3i c\u00e2n b\u1eb1ng l\u1ee3i \u00edch, ph\u1ea3i c\u00f3 s\u1ef1 t\u00e1i t\u1ea1o, duy tu, c\u00f3 qu\u1ef9 ph\u00f2ng ch\u1ed1ng r\u1ee7i ro, kh\u1ee7ng ho\u1ea3ng; qu\u1ef9 h\u1ed7 tr\u1ee3 di s\u1ea3n theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u1eeb ngu\u1ed3n thu du l\u1ecbch. Ng\u01b0\u1eddi d\u00e2n ph\u1ea3i \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i, \u0111\u1ec3 h\u1ecd c\u00f3 ngu\u1ed3n l\u1ef1c b\u1ea3o t\u1ed3n di s\u1ea3n \u0111\u00f3. \u1ede \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u1ee3i \u00edch kinh t\u1ebf m\u00e0 c\u00f2n l\u00e0 l\u1ee3i \u00edch v\u1ec1 tinh th\u1ea7n, khi h\u1ecd \u0111\u01b0\u1ee3c tham gia v\u00e0o c\u00f4ng t\u00e1c b\u1ea3o t\u1ed3n di s\u1ea3n m\u00e0 h\u1ecd l\u00e0 ch\u1ee7 nh\u00e2n th\u1ef1c s\u1ef1.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, ch\u00fang ta n\u00ean ti\u1ebfn h\u00e0nh \u0111\u1ed3ng th\u1eddi “kinh t\u1ebf h\u00f3a v\u0103n h\u00f3a” \u0111\u1ec3 khai th\u00e1c c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 “v\u0103n h\u00f3a h\u00f3a kinh t\u1ebf” \u0111\u1ec3 n\u00e2ng cao h\u00e0m l\u01b0\u1ee3ng v\u0103n\u00a0h\u00f3a trong kinh doanh du l\u1ecbch. Vi\u1ec7c n\u00e0y ra t\u1ea1o s\u1ef1 ph\u00e1t tri\u1ec3n\u00a0b\u1ec1n\u00a0v\u1eefng c\u1ee7a kinh t\u1ebf du l\u1ecbch, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n v\u0103n h\u00f3a Vi\u1ec7t Nam ti\u00ean ti\u1ebfn, \u0111\u1eadm \u0111\u00e0 b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c, n\u00e2ng v\u0103n h\u00f3a d\u00e2n t\u1ed9c l\u00ean nh\u1eefng t\u1ea7m cao m\u1edbi, v\u1edbi nh\u1eefng v\u1ecb th\u1ebf ph\u00f9 h\u1ee3p trong th\u1eddi \u0111\u1ea1i m\u1edbi.<\/p>\n\n\n\n

\"\"
PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u trong chuy\u1ebfn th\u1ef1c t\u1ebf t\u1ea1i Phan Thi\u1ebft, B\u00ecnh Thu\u1eadn.
<\/figcaption><\/figure>\n\n\n\n

PV: <\/strong>V\u1eady c\u00e1c doanh nghi\u1ec7p du l\u1ecbch \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c khai th\u00e1c v\u00e0 b\u1ea3o t\u1ed3n di s\u1ea3n v\u0103n h\u00f3a m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng?<\/em><\/p>\n\n\n\n

PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u:<\/strong> C\u00e1c doanh nghi\u1ec7p du l\u1ecbch n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m du l\u1ecbch v\u0103n h\u00f3a c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch, \u0111\u1ea7u t\u01b0 tri th\u1ee9c t\u1ea1o ra s\u1ea3n ph\u1ea9m ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a du kh\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f2n ph\u1ea3i k\u00edch c\u1ea7u, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u1ea1o ra nhu c\u1ea7u m\u1edbi cho du kh\u00e1ch th\u00f4ng qua nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi, t\u1ea1o s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng. <\/p>\n\n\n\n

Hi\u1ec7n nay nhu c\u1ea7u h\u01b0\u1edfng th\u1ee5 c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a ng\u00e0y c\u00e0ng cao, nhu c\u1ea7u n\u00e0y c\u0169ng xu\u1ea5t hi\u1ec7n \u1edf m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng du kh\u00e1ch, kh\u00f4ng ph\u00e2n bi\u1ec7t qu\u1ed1c gia, t\u00f4n gi\u00e1o hay tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh. Doanh nghi\u1ec7p ph\u1ea3i kh\u00e9o l\u00e9o bi\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a th\u00e0nh h\u00e0ng h\u00f3a, h\u00e0ng h\u00f3a \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch. Du kh\u00e1ch s\u1ebd ti\u00eau th\u1ee5 c\u00e1c \u201ch\u00e0ng h\u00f3a v\u0103n h\u00f3a\u201d trong qu\u00e1 tr\u00ecnh du l\u1ecbch.<\/p>\n\n\n\n

V\u00ed d\u1ee5 m\u1ed9t c\u00f4ng ty du l\u1ecbch x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh “du kh\u1ea3o \u0111\u1ed3ng qu\u00ea Vi\u1ec7t”, t\u1ed5 ch\u1ee9c cho \u0111o\u00e0n du kh\u00e1ch \u0111\u1ebfn th\u0103m m\u1ed9t l\u00e0ng qu\u00ea \u0111\u1ed3ng b\u1eb1ng B\u1eafc B\u1ed9. Ngo\u00e0i tham quan c\u1ea3nh quan v\u0103n h\u00f3a, sinh th\u00e1i n\u00f4ng nghi\u1ec7p \u2013 n\u00f4ng th\u00f4n c\u00f2n xem ch\u01b0\u01a1ng tr\u00ecnh bi\u1ec3u di\u1ec5n m\u00faa r\u1ed1i n\u01b0\u1edbc truy\u1ec1n th\u1ed1ng \u1edf ph\u01b0\u1eddng r\u1ed1i c\u1ee7a l\u00e0ng. Sau khi xem xong, du kh\u00e1ch c\u00f3 th\u1ec3 mua c\u00e1c b\u1ee9c t\u01b0\u1ee3ng ch\u00fa T\u1ec5u, con r\u1ed1i \u0111\u1ec3 l\u00e0m qu\u00e0 l\u01b0u ni\u1ec7m. Du kh\u00e1ch c\u0169ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p, sinh ho\u1ea1t c\u00f9ng ng\u01b0\u1eddi d\u00e2n, th\u01b0\u1edfng th\u1ee9c \u1ea9m th\u1ef1c \u0111\u1eb7c tr\u01b0ng c\u1ee7a v\u00f9ng n\u00f4ng th\u00f4n\u2026 <\/p>\n\n\n\n

Nh\u01b0 v\u1eady, ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch n\u00e0y \u0111\u00e3 l\u00e0 m\u1ed9t h\u00e0ng h\u00f3a v\u0103n h\u00f3a \u0111\u1eb7c h\u1eefu c\u1ee7a c\u00f4ng ty du l\u1ecbch, \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t tr\u00ean c\u01a1 s\u1edf c\u00e1c nguy\u00ean li\u1ec7u l\u00e0 t\u00e0i nguy\u00ean v\u0103n h\u00f3a \u2013 sinh th\u00e1i c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, c\u1ee5 th\u1ec3 l\u00e0 v\u00f9ng \u0111\u1ed3ng b\u1eb1ng B\u1eafc B\u1ed9. <\/p>\n\n\n\n

Tuy nhi\u00ean, ngo\u00e0i vi\u1ec7c c\u00e2n b\u1eb1ng l\u1ee3i \u00edch, \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng sinh th\u00e1i t\u1ef1 nhi\u00ean v\u00e0 sinh th\u00e1i nh\u00e2n v\u0103n trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n du l\u1ecbch v\u0103n h\u00f3a. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a kinh t\u1ebf – x\u00e3 h\u1ed9i n\u00f3i chung, trong \u0111\u00f3 c\u00f3 kinh t\u1ebf du l\u1ecbch.<\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p du l\u1ecbch ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 t\u1ea1o ra ti\u1ec1n \u0111\u1ec1 ph\u00e1t tri\u1ec3n m\u1ecdi m\u1eb7t, nh\u01b0ng c\u0169ng ph\u1ea3i b\u1ea3o v\u1ec7 m\u00f4i sinh, m\u00f4i c\u1ea3nh; \u0111i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i, v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 kh\u00f4ng l\u00e0m t\u1ed5n h\u1ea1i, kh\u00f4ng x\u00e2m h\u1ea1i \u0111\u1ebfn l\u1ee3i \u00edch nhi\u1ec1u m\u1eb7t, kh\u00f4ng l\u00e0m gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

PV:<\/strong>\u00a0Xin c\u1ea3m \u01a1n \u00f4ng.\/.<\/em><\/p>\n\n\n\n

H\u1ea3i Nam\/VOV.VN (th\u1ef1c hi\u1ec7n)<\/strong><\/p>\n\n\n\n

https:\/\/vov.vn\/van-hoa\/di-san\/gan-bao-ton-voi-khai-thac-du-lich-de-di-san-duoc-song-881831.vov<\/a><\/p>","protected":false},"excerpt":{"rendered":"

V\u1ec1 c\u00e2u chuy\u1ec7n b\u1ea3o t\u1ed3n v\u00e0 khai th\u00e1c b\u1ec1n v\u1eefng c\u00e1c di s\u1ea3n v\u0103n h\u00f3a hi\u1ec7n nay, ph\u00f3ng vi\u00ean VOV.VN \u0111\u00e3 c\u00f3 cu\u1ed9c trao \u0111\u1ed5i v\u1edbi PGS.TS D\u01b0\u01a1ng V\u0103n S\u00e1u \u2013 Tr\u01b0\u1edfng khoa Du l\u1ecbch, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n h\u00f3a H\u00e0 N\u1ed9i.<\/p>","protected":false},"author":2,"featured_media":15682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[96],"tags":[],"_links":{"self":[{"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/posts\/15681"}],"collection":[{"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/comments?post=15681"}],"version-history":[{"count":0,"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/posts\/15681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/media\/15682"}],"wp:attachment":[{"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/media?parent=15681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/categories?post=15681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dongthaptourism.com.vn\/en\/wp-json\/wp\/v2\/tags?post=15681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}